The large number of online stores sometimes makes it difficult to establish a strong bond between the customer and the brand. One solution is an effective marketing campaign conducted by the manufacturer, which requires a good landing page. It should contain encouraging descriptions, attractive graphics or animations, as well as tools that make it easier to make a purchase. 100shoppers offers just such a product: Where-To-Buy widget, which is placed on the product page. It offers many possibilities for both the user and the manufacturer and distributors. In short, this solution translates into a better shopping experience and campaign optimization.